01
Dynamic trip insurance pricing
Customized WooCommerce functionality calculates insurance pricing based on the customer's travel duration.
Custom functionality
Back to Our Work
E-COMMERCE · SYSTEM INTEGRATION
GetDucksBeyond the Website.
Custom eCommerce functionality, connected client workflows, advertising management, and automated reporting built around a specialized trip insurance experience.
Platform
WordPress + WooCommerce
Focus
Custom Development
Automation
Workflows & Reporting
Project Overview
More than an online store.
GetDucks is a WordPress and WooCommerce platform featuring customized trip insurance pricing, client portal integration, document approval workflows, and automated email notifications. It also includes a custom advertising management system integrated with Google Analytics and automated nightly reporting for the insurance company.
Client portal
Trip information, document submissions, and administrator review workflows.
Open client portalThe Challenge
Connecting commerce, operations, and communication.
A specialized insurance purchasing experience involves more than processing an order. Trip duration affects pricing, clients need to provide supporting documents, administrators must review submissions, and operational reports need to reach the insurance company on schedule.
Advertising also requires flexible backend controls and a way to measure engagement without manually managing every campaign.
My Contribution
Custom functionality built around real workflows.
Extended WooCommerce
Implemented customized trip insurance pricing based on the number of travel days.
Connected the client system
Enabled relevant information to pass from the website into the separate client management workflow.
Automated business processes
Implemented document disapproval notifications and scheduled reporting.
Built advertising controls
Added backend ad management and Google Analytics click tracking.
What I Built
Features that work together.
Custom eCommerce features, connected client workflows, and backend automation designed to support the full operational process.
02
Client portal integration
Connects the public website with a separate client management system for trip information and required documents.
Custom functionality
03
Document approval workflow
Supports document submissions, administrator reviews, approval decisions, and automatic notifications when submissions are disapproved.
Custom functionality
04
Custom ads management
Provides backend controls to create, manage, display, and delete advertisements, with click events sent to Google Analytics.
Custom functionality
05
Automated reporting
A scheduled midnight cron job generates and sends reports to the insurance company, reducing repetitive manual work.
Custom functionality
06
Automated email notifications
Notifies clients when their submitted information or documents are disapproved so they can take the necessary next steps.
Custom functionality
Connected Workflow
From purchase to document review.
A simplified view of the customer and administrator workflow supported by the website and separate client system.
01
Purchase
Customers purchase trip insurance through the WooCommerce website.
02
Calculate
The customized product pricing considers the duration of the trip.
03
Manage
Relevant information is passed to the separate client management system.
04
Review
Administrators review submitted information and supporting documents.
05
Notify
Clients receive email notifications when their submissions are disapproved.
Automated client communication
When submitted information or documents are disapproved, the system automatically emails the client, helping communicate the next step without relying solely on manual follow-up.
Advertising & Analytics
Advertising control.Measurable engagement.
I also integrated a custom advertising management system into the backend. Administrators can manage advertisements and control when they appear, while advertisement clicks are sent to Google Analytics for tracking.
Create and manage advertisements
Control when advertisements appear
Delete advertisements when no longer needed
Send advertisement click events to Google Analytics
Advertising Manager
Illustrative backend preview
Advertisements
Manage website ad placements
Ad management
Centralized
Click tracking
Google Analytics
AdvertisementStatus
Homepage promotion
Scheduled display
Trip insurance feature
Display controlled by admin
Seasonal campaign
Advertisement settings
Click event integration
Advertisement click events are sent to Google Analytics for engagement measurement.
This is a portfolio illustration, not a screenshot of the production administration system or live analytics data.
Scheduled Automation
Reporting that runs on schedule.
A custom cron job runs every midnight to generate and send reports to the insurance company. This scheduled process helps reduce the need for staff to prepare and send these reports manually.
Daily scheduled task
Every midnight · Report delivery
Automated reporting workflow
Simplified process illustration
Scheduled trigger
Cron job runs at midnight
Generate report
Prepare the required report data
Send report
Deliver the report to the insurance company
Recurring reporting process
Scheduled delivery reduces repetitive manual reporting tasks.
Project Outcomes
A more connected operational experience.
The implemented features support purchasing, client communication, advertising management, and recurring reporting through customized workflows.
Flexible pricing
Trip insurance pricing adapts to the customer's travel duration.
Clearer workflows
Client document submission and administrator review are connected.
Ad tracking
Advertising is managed through the backend, with click tracking sent to Google Analytics.
Less manual work
Email notifications and scheduled report delivery automate recurring tasks.
Technology & Expertise
The tools behind the solution.
A combination of eCommerce customization, backend development, analytics integration, and scheduled automation.
WordPressWooCommercePHPGoogle AnalyticsCustom Ads ManagementSystem IntegrationClient PortalEmail AutomationCron Jobs
Have a project in mind?
Let's build something that works smarter.
From custom eCommerce features to connected systems and business automation, Awonsa can help turn complex workflows into practical software solutions.